Analyzing the reach and influence of advertisers, I think that they research to a point the basis of what we want, and then they shape the rest of the process. By researching and figuring out the basis of what teenagers want, the may conclude certain basic necessities. This necessities can be viewed as problems, at which point advertisers begin to invent what teenagers need. So let me explain. After advertisers have found a problem that strikes a certain group, teenagers, a problem that is superficial and may apply to the majority of teenagers. They come up with solutions, this aren’t really solutions but opportunities, as it has to be understood in an opportunistic society. Then, they appeal to these ‘problems’ creating something innovative and often times unnecessary, degenerating our minds and affecting our life even more. Because now we want that new product which is going to ‘change our life’. It is possible to know the difference between this stages by being able to identify a certain point. Where different products are created to address the same needs. Hundreds of smartphones to upload pictures to Instagram, because we have to feed this social hunger to make public even the most private things of our life.
Depending on the definition given to the word ‘fair’, and whether it is analyzed by its denotation or connotation, or it’s just simply part of this language’s logorrhea. It may and may not be fair to advertise to teenager as only one target group. Because in my opinion, there shouldn’t be advertisings, and this is not an attempt to criticize a capitalist society, after all, that’s how it works. However, it is the hoaxes of advertising that cloud our judgment and are a detriment to society and culture, causing our credit cards to max out, and teenagers to get overweight and obese. But returning to the matter in question, teenager do have necessities that part from the same fundaments. Fundaments determined by the same clever advertisers after appealing to a ‘problem’ typical of only teenagers, or who knows, even inventing it.
Sao Paulo before and after advertising
I think that societies and cultures would improve without the pressure of advertising. However, this depends on the economic model of these societies in question. Because advertising, or at least a true model of what this actually is, is necessary for capitalism. Sadly, advertising moves huge amounts of money, making an extremely unfair country such as Colombia a perfect niche for their hoaxes. From which we will never by liberated unless, well, we leave Colombia, and the western and rotten society.
XXI Century 