K. Knows, I shall have my rightful 40 points

I think there is a basis for the ideal stereotype of a woman. However because of the different cultures and specially religions, these stereotypes have variations depending on where the product is being advertised. These stereotypes are more of ideas and theories more than physical and tangible matters. Even if the final product is strictly material and in this case, with a certain physical form. But this ideal physical forms have changed and will continue to. That is why the stereotypes come from a theoretical background but translate to the world as physical form. My analysis is that the culture present at a certain moment in history determines the roles of humans, in this case women. As we know by history, up until 2-3 centuries ago the role of humans was driven by power, which shaped the stereotype of women. During this culture and history period, women were more desired for men depending on the power that they represented. This was done by alliances, were marriage was merely a political and economic tool, hence the dowries paid to men by the bride. At this moment of history, culture has changed and women are being shaped into a sexual tool, were conventional marriages are disappearing and society is more liberated from one another.
Since history has always been by the side of men, the ones who in the past held all the power and money in the world, gender advertising towards them is starting to be developed. However, they are also stereotyped into perfect roles, which come from the theoretical ideals determined by culture.
Regarding to products advertised to both genders, it is something that changes depending on their age. For example, technology is something that will probably remain for both genders on a general spectrum. But the majority of products that don’t belong to the technological world and belong to personal use, are in most cases advertised separately for both genders.